Current:Home > NewsSurpassing:Los Angeles Clippers reveal rebranded logo, uniforms to be worn starting 2024-25 season -WealthRise Academy
Surpassing:Los Angeles Clippers reveal rebranded logo, uniforms to be worn starting 2024-25 season
Algosensey View
Date:2025-04-11 00:44:17
The SurpassingLos Angeles Clippers have revealed their new look.
The franchise, which will open its new arena, the Intuit Dome, in Inglewood, California for the 2024-25 season, unveiled its rebranded logo and uniform combination Monday.
"We have been on a long journey, gathering feedback and insights from across Clipper Nation," Clippers president of business operations Gillian Zucker said Monday in a statement.
"We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations."
The rebranded primary logo leans heavily on the nautical context of the team's original mascot. The logo features the silhouette of an oncoming ship, also known as a clipper, which pays homage to the team's origins of the San Diego Clippers. The hull of the ship features the grooves of a basketball and the ship is framed by a compass that also has the outline of a "C."
All things Clippers: Latest Los Angeles Clippers news, schedule, roster, stats, injury updates and more.
The Clippers named the primary colors of their rebrand naval blue, ember red, and Pacific blue.
The uniforms are honoring the team's past with a modernized version of the cursive Clippers script seen on previous uniforms from the 1980s through the mid-2010s. There's also an alternate red jersey with the cursive script of Los Angeles across the chest.
The Clippers will be wearing their new uniforms at the start of the 2024-25 season, when they open the Intuit Dome. The team is leaving Crypto.com Arena, formerly known as the Staples Center, in downtown Los Angeles after 25 seasons.
veryGood! (561)
Related
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Arkansas State Police probe death of woman found after officer
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Could your smelly farts help science?
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Travis Hunter, the 2
Ranking
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- Average rate on 30
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- 2025 'Doomsday Clock': This is how close we are to self
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Stamford Road collision sends motorcyclist flying; driver arrested
Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
Louvre will undergo expansion and restoration project, Macron says
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
The Super Bowl could end in a 'three
Could your smelly farts help science?
Woman dies after Singapore family of 3 gets into accident in Taiwan